Wednesday, November 26, 2008

ēcolav extends price reductions

Local Business Community Response Has Been “Overwhelming”

Times are tough, the markets are volatile and most everybody is cutting back in some way, shape or form. But when it comes to attire and appearance, “cutting back” is rarely an option for successful businessmen and women. Last month, in recognition of these challenging times, ēcolav announced a 25% price reduction on dry cleaning services for men’s and women’s business garments on Wednesdays and Thursdays. The customer response has been phenomenal.

“Quite frankly, it’s been overwhelming,” said ēcolav President David Greenberg. “When we announced the promotion, we were confident we would see a good uptick in traffic from new and existing customers,” Greenberg said, “but the surge in business on Wednesdays and Thursdays has exceeded all expectations. It certainly validates the decision we made last month. I’m a small businessman myself, and I talk to our customers every day. I know what they are going through. I’m glad ēcolav is able to play a small part in helping our friends in the Miami business community.”

In a show of appreciation and for a limited time, ēcolav is extending the 25% price reduction promotion to Monday through Sunday. This discount applies to all men’s and women’s suits, men’s business shirts and women’s non-silk blouses. And don’t forget the environmental extras that make the ēcolav experience so unique: environmentally-safe solutions, bamboo hangers, biodegradable bags and the one-of-a-kind ēcolav store filled with organic products to support healthy lifestyles.

Call us today for free pick-up and delivery at 305.381.4446.

Wednesday, November 5, 2008

ēcolav glams in miami modern luxury

The Fantasy Issue Is On Newsstands Now

Marta Calles of Miami Modern Luxury features ēcolav in the magazine's November issue, and her review really captures the essence of what makes ēcolav so unique.

"Dry cleaning isn't exactly a cutting-edge industry, but the brand new ēcolav in Brickell has figured out a way to get those stains out without coating your clothing in chemicals. The sleekly styled dry cleaners work their magic in a dust-and-particle-free Clean Room, and make use of sustainable bamboo hangers and degradable plastic bags. That dress that cost you more than a monthly mortgage payment? They'll restore it to on-the-rack conditions via a biodegradable Green Earth solvent and a whirl in the Green Jet laundry machine. The best part? They won't charge you any more than their potentially toxic counterparts will, so you'll have some spare cash to spend on the organic beauty products, also sold on premises."

Thursday, October 30, 2008

ēcolav announces price reductions

Promotion Aims to Help Miami Business Community

It’s no secret we’re all feeling the pinch of the softening economy. Between housing prices, 401(k) balances and Wall Street volatility, the only certainty these days seems to be uncertainty. So in an effort to offer some relief to our friends and neighbors here in the Miami business community, ēcolav announces a 25% price reduction on dry cleaning services for men’s and women’s business garments every Wednesday and Thursday. This discount applies to all men’s and women’s suits, men’s business shirts and women’s non-silk blouses.

ēcolav hopes these new prices make life a little easier for all working professionals here in Miami. And don’t forget the environmental extras that make the ēcolav experience so unique: environmentally-safe solutions, bamboo hangers, biodegradable bags and the one-of-a-kind ēcolav store filled with organic products to support healthy lifestyles.

Call us today for free pick-up and delivery: (305) 381-4446.

Thursday, October 23, 2008

ēcolav welcomes "the green home lady"

...And She's Coming Back For More!

ēcolav was pleased to recently welcome noted sustainability expert and popular blogger, The Green Home Lady, for a tour of our Miami Flagship Store. "Never before have I entered a dry cleaning shop to be encircled by a blue sky-white cloud horizon curving along ceiling and walls," she writes in today's blog entry, "I’ve never noticed music playing or an oceanscape at my cleaner’s, and I definitely had never watched Planet Earth while I waited to be served. Techno-Eco-mood indeed." The Green Home Lady (TGHL) was so impressed, she's coming back for our Grand Opening on November 12. In the meantime, if you want to learn more about sensible sustainability from a well-respected source, e-mail TGHL at hello@thegreenhomelady.com.

Tuesday, October 21, 2008

daily candy sweet on ēcolav

"It's Green or Go Home"

The Daily Candy, "the insider’s guide to what’s hot, new, and undiscovered," recently discovered ēcolav and the review was pretty sweet. "Recently opened ēcolav makes being green easy by using degradable plastic bags (to cover garments), biodegradable solvent GreenEarth, and sustainable bamboo hangers. Good for the world and good looking, too, ēcolav is more tranquil spa than hectic dry cleaner — the walls are lined with ocean images and TVs play the Planet Earth DVD. All services are done in a dust- and particle-free room, using a state-of-the-art machine (a.k.a. the Green Jet). Plus, prices are the same as you’ll pay at the old toxic joints."

Tuesday, October 14, 2008

ēcolav to join opportunity green

Conference To Be Held November 8-9 in Los Angeles

ēcolav is proud to be participating in the 2nd Annual Opportunity Green Conference next month in Los Angeles. Opportunity Green is a convergence of the prime movers & shakers and the up & coming innovators driving today's new green economy. OG participants include entrepreneurs, business leaders, investors and designers, all focused on building socially responsible and sustainable enterprises. Companies like Whole Foods, Nike, Patagonia and ēcolav store favorite, Pangea Organics, will all be in attendance. A photo album of last year's Opportunity Green conference is available here.

Thursday, October 9, 2008

ēcolav showcases planet earth

Emmy® Award-winning Series Featured In Store

An important part of the ēcolav experience is the Customer Reception Area where a soothing blend of sights, sounds and organic aromas surround our customers. One of the most popular visual elements has to be the Planet Earth DVDs playing on multiple flat-screen TVs. More than five years in the making, the critically-acclaimed series takes viewers to some of the most beautiful corners of the Earth. From the peaks of the Himalayas to Borneo's Deer Cave to Chile's Atacama Desert, the 11-part series features breathtaking visuals and amazing high definition techniques. So the next time you visit ēcolav, please take a moment to enjoy Planet Earth. For more information or to order your own copy of the series, visit the Discovery Store online.

Friday, October 3, 2008

¡gracias, ocean drive español!

ēcolav Featured In October Issue

Isabel Cristina Mendoza was kind enough to feature our Miami Flagship Store in the "Miami Beat" section of Ocean Drive Español. (Click on the image to take a closer look.) In summing up the ēcolav experience, she writes our "detergents and bags are biodegradable, (our) hangers are made from bamboo, and the store has the ambiance of a Spa with walls covered with ocean photographs and high-definition TVs playing Planet Earth DVDs." The October issue of Ocean Drive Español featuring Adriana Lima is now available on newsstands.

Thursday, October 2, 2008

ēcolav is now on facebook

Social Network Phenomenon Meets Green Retail Revolution

In what has to be a first for a Dry Cleaner, ēcolav now has a presence on Facebook. The ēcolav Facebook page is a space dedicated to promoting the world's first retail store combining state-of-the-art green dry cleaning with the sale of organic products. Current Facebook members can now become fans of ēcolav, tell their friends about the "new experience in dry cleaning," or just see what's going on at our Flagship Store in Miami. When you have a moment, please visit our Facebook page and become a fan of ēcolav.

Tuesday, September 30, 2008

lightning strikes ēcloav..customers rejoice!

Unipress Shirt Finishers Deliver Unmatched Quality

Has lightning struck your dry cleaner? Well, if you're an ēcolav customer, the answer is a resounding, "Yes!" ēcolav is proud to feature state-of-the-art shirt finishers from Unipress. Tampa-based Unipress is the industry leader in finishing equipment, and the Lightning NT2 works its magic seven days a week in our plant room. Utilizing a high capacity blower and multi-pass heat exchanger, the NT2 delivers a fully-pressed front and back, rounded cuffs, superior sleeve finish, beautiful pleats and a crease-free yoke. Bring your shirts in to ēcolav today, and see the difference the Unipress shirt finisher will make for your fine garments. (Watch the YouTube video!)

Monday, September 29, 2008

ēcolav store offerings pamper and protect

Soaps, Lotions and Detoxifiers All Promote Healthy Lifestyle

ēcolav is bringing experience marketing and a calm, soothing environment to an industry famous for chemicals, pollutants and unattractive retail interiors and exteriors. ēcolav is integrating the ēcolav store in each location in order to transform the mundane dry cleaner pick-up/drop-off experience. With our “store within a store” concept, ecolav customers now have the opportunity to purchase unique eco/natural/organic products geared toward their own environmental sensitivities. ēcolav proudly offers the finest all-natural products from companies like Pangea Organics and Vermont Goat's Milk Soap.

Sunday, September 28, 2008

ēcolav takes "green clean" to the next level

"GreenEarth" Is Better For Clothes, Environment

ēcolav proudly uses GreenEarth, an environmentally safe dry cleaning process that replaces petroleum-based solvents with liquid silicone, a gentle solution made from one of earth's safest and most abundant natural resources: silica or sand. GreenEarth is not only better for the environment, it is scientifically proven to be better for fabrics. GreenEarth solution is different from dry cleaning solvents in that it is chemically inert, meaning it does not interact with textiles or dyes during the cleaning process. Stop by ēcolav today and experience the GreenEarth difference.

Saturday, September 27, 2008

ēcolav grand opening announcement

A New Experience in Dry Cleaning Has Arrived in Miami

ēcolav is pleased to announce the opening of our Flagship Store in Miami. The store is conveniently located in the vibrant Brickell neighborhood on the retail ground level of the One Broadway tower at 1451 South Miami Avenue. We encourage you to stop by and come see "a new experience in dry cleaning" for yourself. The Brickell location, designed by a world-renowned museum desinger, is the model for all future ēcolav locations. If you would like to be on the guest list for our "Clean Up Miami" Grand Opening celebration, please send your contact information to events@gd-b.com.